I learned margin on a shop floor,
not a spreadsheet.
Before Amazon, I ran operations for one of Pakistan's largest grocery and household retail chains. Stock discipline, margin awareness, and knowing exactly where money leaks. That is where it started, and it is still how I run every account.
From the retail floor to your P&L.
Most people come to Amazon from marketing. I came from retail operations, where you feel the cost of a slow-moving SKU and a thin margin directly. That mindset never left.
When I moved into Amazon, I spent three years inside agencies, including an Amazon Ads Verified Partner, managing UK, US, and EU accounts end to end. Not just ads. Catalog, audits, SEO, research, shipments, inventory, the whole operation.
Today I work independently as Amzlify, directly with brand owners who want one person accountable for the account instead of a rotating team that only touches the campaigns.
Retail operations
Ran the floor at a major Pakistani grocery and household chain. Inventory discipline, margin awareness, and operational instinct, learned where the stakes are real.
Amazon Ads Verified Partner
Managed UK, US, and EU accounts across PPC, SEO, catalog, audits, research, shipments, and inventory. Progressively senior roles, real accounts, real budgets.
Amzlify
Working directly with 6 and 7 figure brand owners. One person accountable for the whole account, focused on profit, not vanity revenue.
The standard I hold every account to.
Profit is the scoreboard
Not revenue, not ACoS in isolation. If the account grows but the margin doesn't, the job isn't done. Everything gets measured against what reaches your bank.
Every number earns its place
Wasted spend gets cut. Budget moves to where it returns. I run your ad spend the way I'd run my own, with nothing coasting.
Fix the foundation first
Catalog, inventory, and listings before scaling spend. Pouring budget into a broken base just burns it faster. Clean first, then grow.
One person accountable
No hand-offs, no blame-shifting between a media buyer and an ops team. You have one operator who owns the whole outcome.
Time on real accounts, backed by the paperwork.
The certifications matter less than the years behind them. But for the record: three years inside an Amazon Ads Verified Partner agency, Amazon Ads Academy certified, and daily work across three marketplaces.
Let me show you where your profit is leaking.
I'll audit your account and show you exactly what's costing you margin and what it's worth to fix. No cost, no obligation, no pressure.
Get a free account audit