Amazon listings built to
rank and convert.
Impressions are worthless if the listing doesn't convert, and traffic never comes if it doesn't rank. I build listings that do both, so organic carries more of the load and your ad spend works harder.
Ranking and converting are two different jobs.
A lot of listings do one and not the other. Some are stuffed with keywords and rank, but read like a spec sheet and don't convert, so the traffic bounces. Others are beautifully written and convert well, but were never optimised for search, so barely anyone sees them. Both leave money on the table.
Good Amazon SEO closes that gap. Real keyword research finds the terms buyers actually use. The copy is written to rank and persuade. The backend fields are worked properly. A+ content lifts conversion. When the listing does both jobs, organic sales grow and every ad click lands somewhere that converts.
Every part of the listing that decides rank or conversion.
Front end and backend, across UK, US, and EU marketplaces.
Keyword research
Finding the high-intent terms buyers actually search, and the ones your competitors are ranking on that you're missing.
Title optimisation
Titles that place your most important keywords where they count while still reading clearly to a buyer.
Bullets & description
Copy that answers buyer objections and drives the click to buy, not just a list of features.
Backend search terms
Backend fields worked properly so you index for the terms that don't fit on the visible listing.
A+ / Brand content
Enhanced content that builds trust, explains the product visually, and lifts conversion rate.
Image strategy
Guidance on the main image and gallery that wins the click and communicates value fast.
Indexing & rank tracking
Confirming the listing indexes for its target terms and monitoring where it ranks over time.
Conversion optimisation
Refining the listing based on how it actually converts, so ranking turns into sales, not just visibility.
Research, optimise, enrich, track.
Find the terms
Deep keyword research to map exactly what buyers search and where the ranking opportunity is.
Rebuild the copy
Title, bullets, description, and backend rewritten to rank and convert, not one or the other.
Add A+ content
Enhanced brand content and image strategy layered on to lift trust and conversion rate.
Measure & refine
Watching indexing, rank, and conversion, then refining based on what the data shows.
Straight answers.
How is Amazon SEO different from Google SEO? +
Amazon's algorithm ranks for one thing: likelihood to convert into a sale. So relevance and conversion matter more than backlinks or blog content. Optimising a listing is about matching buyer search intent and then converting the click, which is a different discipline from ranking a web page.
Do you rewrite the whole listing? +
Usually the parts that matter: title, bullets, description, and backend, plus A+ content where it's available. If something's already strong I keep it. The goal is a listing that ranks and converts, not change for its own sake.
How do backend keywords work? +
They're hidden search-term fields that help you index for relevant terms that don't fit naturally in the visible copy. Worked properly, they expand your reach without cluttering what the buyer reads.
Will this reduce my ad spend? +
Often, over time. When organic ranking improves, you rely less on paid placements to appear for your key terms, and every ad click lands on a listing that converts better. Both stretch your ad budget further.
Do you handle A+ content? +
Yes, for Brand Registered accounts. A+ content is one of the strongest conversion levers on a listing, so it's part of the work where it's available to you.
See what your listings are leaving on the table.
I'll review your listings and show you exactly where rank and conversion are being lost, and what fixing it is worth. No cost, no obligation.
Get a free listing audit