From a low ceiling to £79K a month.
Situation. The account was stuck at a low monthly ceiling with ad spend that wasn't converting into controlled growth.
What I did. Rebuilt the campaign structure so every keyword had a job, cut the wasted spend, and tightened targeting before scaling budget into what converted.
Result. £5K to £79K per month in four months, held at a 17.16% ACoS. Growth that stayed profitable rather than buying revenue at any cost.